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E-commerce Aggregator for a Belgian Startup

SmartexLab took up a promising e-commerce aggregator and transformed it into a powerful shopping platform running on big data.

Vertical

  • MarTech
  • E-commerce

Duration

  • 4 months

Engagement model

  • Fixed Price

Tech stack

  • Node.js
  • Express
  • MongoDB
  • Angular
  • TypeScript
  • ngx-admin
  • AWS
  • MLab
  • S3

Key features and highlights

  • Refetch Algorithm

The platform refetches search results once a day to remove search options for products that are no longer available.

  • Big Data Handling

The platform’s massive database stores every user request and search result.

  • Quick Search

Due to saved search results on the customer’s servers, searches take just several milliseconds.

  • eBay and Amazon Settings

Fetch and search settings for eBay and Amazon are available to manage across any local website built on the platform.

Business challenge

A Belgian digital consulting startup focusing on business strategy and e-commerce launched a platform to help thousands of retailers boost their online presence and gain customer traction.

This solution was designed to provide shoppers with a massive aggregator of eBay and Amazon search queries, allowing to find deals on products from multiple vendors within milliseconds.

The original version of the platform wasn’t yet powerful enough to gain commercial success, so the customer was looking for a reliable partner to further develop the product. After SmartexLab proved its ability to deliver, the customer tasked us with upgrading the platform with multi-language support, an extended admin panel and migration to AWS Lambda.

Delivered solution

Platform’s enhanced features include:

  • Localization

The platform’s interface is now available in six languages: English, German, Dutch, French, Italian and Spanish. Furthermore, the system supports local eBay and Amazon instances.

  • Extended Admin Panel

Admin users can now benefit from the support of multiple languages across 14 domains, the ability to easily edit meta-descriptions and SEO titles, as well as to manage any localized website, including logo and footer customization.

  • Affiliate IDs

The team enabled affiliate marketing for the customer by attaching Amazon or eBay IDs respectively to the product links appearing in search results.

  • Introduction of Artificial Intelligence

The platform is able to analyze aggregated user queries and statistical data retrievals by countries and products. What’s more, it is now equipped with an AI/ML algorithm to analyze previous searches and click-throughs so that shoppers can perform a smart selection of goods based on recommendations.

  • Mobile-first Design

The platform was designed with special attention to mobile shoppers, who make up more than 50% of all online consumers. For this, the solution got a fully responsive interface that is fit for any device.

  • Images Optimization

The solution has an optimized data load algorithm, which decreases retrieval time and saves disk space.

Project results

The e-commerce aggregator became a powerful solution that is able to operate ample data volumes from eBay and Amazon, catering for millions of shoppers across Europe.

In February 2018, the revamped platform came out and started generating revenue immediately, providing buyers with a competitive digital shopping experience.

Satisfied with the results of collaboration with SmartexLab, the customer stayed for the ongoing maintenance phase. Currently, we are planning to migrate data loading algorithms to AWS Lambda.

Let’s Get in Touch

We can help you decide if SmartexLab is the right choice for you and what is the best way to get started.