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Achica: Complete website redesign for a large online store

SmartexLab spared no effort in redesign the website for a large UK online store dealing with the area of homeware, fashion and beauty products. The delivered solution provides customers with an ultimate user-friendly interface and simplifies the process of ordering and the delivery of goods.


  • eCommerce


  • 6 months

Engagement model

  • Time & Material

Tech stack

  • AngularJS

Key features and highlights

  • User-friendly interface
  • Push notifications
  • Value for consumers’ privacy and confidentiality

Business challenge

SmartexLab was requested to take on the task of completely redesigning the UK-based client’s website, to eliminate existing performance issues and to improve the UX.

The solution is consumer-oriented and is used by more than 100 thousand users monthly.

Delivered solution

With a team of one UI/UX designer, three web developers and one quality assurance engineer, SmartexLab has breathed a new life into the website, creating and integrating the new user interface and front-end with the old back-end architecture.

An intuitive user-friendly interface, push notifications, purchase-funnel clarity, and the security of the payment systems have now become a reality.

  • User-friendly interface

Provides consumers with an opportunity to search for the best prices and deals, to track the orders, to confirm the deliveries and to see the product recommendations based on their order history.

  • Purchase-funnel clarity

The client is now able to track their consumers’ every click which gives a better understanding of the purchasing process and of the consumers’ needs.

  • Security of the payments systems

Consumers are naturally highly anxious about the security of their payment data. The updated website makes them feel secure that their data is safe and secure.

Project results

The redesigned website allows the consumers to access the best offers and deals and to shop safely with no worries for security or confidentiality.

Moreover, the client themselves can get a better representation of its consumers’ likes and needs and to adapt its website to the latest trends.

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