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Customer Acquisition Tool for a Belgian Digital Agency

SmartexLab helped one of the top Belgian digital consultancies to design and build a customer acquisition solution from scratch on a tight schedule — in just two months.


  • MarTech


  • 2 months

Engagement model

  • Fixed Price

Tech stack

  • Node.js
  • Express
  • MongoDB
  • Angular4

Key features and highlights

Key CTA Types

  • Call Now — for users to go to the page with contact numbers and dial them automatically.
  • Call Me Back — for users to leave their phone number for a callback from the company.
  • Send Email — for users to enter their email address, phone number, name and message.
  • Get Free Quote — for users to request a quote on any product, along with leaving their personal contact details.
  • WhatsApp Chat — for users to open a WhatsApp chat with a company.
  • Messenger Chat — for users to start a Facebook Messenger chat with a brand’s representatives.

Extra Options

The designed tool provides not only communication options but the ability to look up the following business details:

  • Directions to check a company’s office location and get directions in Google, Waze or Apple maps
  • Opening hours to check a company’s working hours
  • Photos to browse a company’s interiors and picture galleries
  • Video to go to a company’s YouTube channel
  • Customer reviews to read testimonials
  • Custom button for companies to insert their own element not featured in the options above

Admin Dashboards and Analytics

Companies that install this tool can keep track of user actions, such as clicks, in the dedicated analytics area in their admin dashboard. The reports can be customized by types of CTA tools and time periods.

As there are two types of admins in the system — those overlooking the tool on our client’s side and those from their end customers — we created two separate dashboards. This way, admins can control and manage their sites with a respective set of functions available. For example, end customers’ admins can manage the multilingual settings of the call-to-action solution.

Business challenge

The client tasked SmartexLab with developing a range of embeddable call-to-action instruments for a range of online businesses to increase customer engagement and conversion rates.

Delivered solution

With one project manager and three developers on deck, SmartexLab brought the client’s idea to life by building a convenient call-to-action tool that helps online audiences get in touch with businesses in a second.

This customizable solution features multiple user actions, can be easily embedded into any content management system, and goes together with two separate admin dashboards and analytics.

Project results

The SmartexLab team delivered a set of embeddable CTA tools that are easy to set up on any business website, whether it is built on WordPress, Drupal or any other platform.

Now businesses can encourage users to contact them and look up company details in just a few clicks. The tool also provides an admin dashboard to track the analytics on user actions.

SmartexLab developed the tool in two months. Today, the product is in production, transforming the way businesses engage and communicate with their online audiences.

Let’s Get in Touch

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