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Updated website and mobile application for a beauty company

SmartexLab showed its best side in a complete redesign of a website and the creation of iOS and Android applications for a beauty, fashion and cosmetics company based in the UK.
The delivered solutions are aimed at people who look for beauty products, salons, beauty tutorials as well as experts in the field of beauty.


  • Beauty & Fashion


  • 8 months, ongoing

Engagement model

  • Time & material

Tech stack

  • NodeJS 9.3.0
  • Express 4.0.39
  • NestJS 5.1.0
  • Typescript 2.9.2
  • MySQL 5.5
  • Angular 6
  • Ionic Framework 4.2.0

Key features and highlights

  • Chat functionality
  • Push notifications
  • Bulk creation of articles

Business challenge

A UK-based customer referred to SmartexLab to completely redo their website and to develop iOS and Android applications in order to gather best UK salons, cosmetic products and tutorials along with experts in the beauty industry in one place to provide users with a personalized experience based on their preferences and beauty concerns.

Delivered solution

SmartexLab has given a new life to the website by replicating it with some corrections on the old functionality, and also creating apps for both iOS and Android.

Bulk creation of articles, provision of search results in accordance with the user’s preferences and beauty concerns, filtering of articles and chat functionality have now become real prospects for the company.

  • Bulk creation of articles

Provides the opportunity to create articles which are actually of types product/placement/post.

  • Chat functionality in mobile apps

Gives the users a wonderful opportunity to chat and share the experience of using various cosmetic products and visiting different beauty salons.

  • Push notifications in mobile apps

Push notifications inform users on new information related to the issues that were interesting to them, providing valuable and relevant updates even when the app is closed.

Team composition:

  • 1 Web Developer
  • 2 Mobile Developers
  • 1 Product Manager

Project results

The delivered solution allows users to share and discover beauty tips and tutorials from all over the United Kingdom.

The updated website, together with the mobile apps both for iOS and Android, gives users access to daily articles and a community of beauty and fashion experts the users can interact with via chats.

Let’s Get in Touch

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