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SeekingLeads: Referral marketplace of brand ambassadors

SeekingLeads is a referral marketplace with an online community of brand ambassadors. Later it was converted to target the aircraft parts and equipment market and was renamed to SeekingLeadsAero.


  • MarTech


  • 7 months
  • Engagement model

    • Dedicated team

    Tech stack

    • Grunt
    • Entity Framework 6
    • HTML5
    • Web API 2
    • C#
    • Jasmine
    • Kendo UI
    • MSSQL
    • AngularJS
    • AngularStrap

    Key features and highlights

    • Possibility to create and manage offers to promote products/services for a set commission
    • The full custom CRM functionality
    • Extensive admin panel with 10 types of users: Ambassadors, Advertisers, Sales Representatives, Marketing Representatives, etc.
    • Real-time search for offers
    • Complex commission configuration
    • Possibility to bulk upload customer lists in the most common file formats, i.e. CSV, Excel, etc.
    • Automated email campaigns (exporting and processing ~100,000,000 contacts at a time)

    Business challenge

    The client is Partsbase, the largest Aviation marketplace in the US, that was looking for a reliable partner in Eastern Europe to build an offshore development team for long-term collaboration.

    The need was in .NET and Front-end/AngularJS experts with solid UI/UX knowledge.

    Delivered solution

    SmartexLab started with a team of three senior engineers, kicked off a very urgent project (SeekingLeads) and continued to grow the team.

    Resources were added/removed depending on the workload. At its largest, the team had 11 full-time developers.

    Project results

    SmartexLab started working on SeekingLeads in September 2014.

    After the project’s release in 7 months from kickoff, the client worked with us for 2.5 years on a number of projects of similar size and complexity.

    Let’s Get in Touch

    We can help you decide if SmartexLab is the right choice for you and what is the best way to get started.